AN OVERVIEW

For my SMAD 342 course (Elements of Creative Advertising) my team and I partnered with the local farmers market to boost their in-person traffic and online engagement. We created a month-long campaign for April, centered around Earth Day, and knew we needed something interactive that would pull people in. After tossing around a ton of ideas, we landed on a scavenger hunt. It's fun for kids, easy for parents, and perfect for social media. Our main audience was millennial women ages 30–40, and we kept in mind that their kids would probably be the ones dragging them around on the hunt.

THE PROCESS

2 things millennials love: a hashtag and a cute character. Something with personality. Something you'd want to take a picture with. We brainstormed, concepted, and finally gave birth to Globi, our campaign mascot. From there, our whole campaign took shape around "Globi Hunt." Visitors could come find him, snap a picture, and post it with our hashtag to enter a giveaway. It was fun, kid-friendly, and super shareable, exactly what we wanted.

BRANDING

SKETCHES

‍

FINAL PRODUCT(S)

‍