AN OVERVIEW

For my SMAD 201 course (Foundations of Visual Communication Design) I was challenged to create a 3 carousel Instagram post exploring a social issue. I decided to channel my inner Greta Thunberg and focus on the climate crisis. More specifically, I highlighted the meat industry's impacts on our environment, something not many people understand or care about, so I started with my first objective: make people look.

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THE PROCESS

Make them look. Ok got it, but how?

After researching and analyzing other environmental awareness media heres what I saw: trees, green, simple fonts, more green, brown, and more green. Boring, yawning. In order to grab attention I decided used a bright, funky, and fun color palette, creating a stark contrast between topic and design. I implemented a big and bold type face for my headings. To add visual interest and diversity, and keep people from getting bored, I implemented vibrant photography throughout the carousel.

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BRANDING

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SKETCHES

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RESEARCH

Ok so now they see it. How can I make them care? I focused on two things: accuracy and relevance. I had to present the correct information. I carefully researched my topic and pulled information from credible sources, double-checked every fact, used them in my copy, and made sure to cite them on each page for viewers to check if they were to speculate. Beyond presenting correct information, I made the issue personally meaningful by highlighting how it directly affects the audience and their everyday lives.

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