Harrisonburg Farmers Market

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Harrisonburg Farmers Market *

The local farmers’ market needed to expand its reach. Pairing a cute character with a catchy hashtag created a social media campaign that felt fun, memorable, and highly shareable.

CAMPAIGN AT A GLANCE

MERCH

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Art Direction & Copy Writing Jamie Clingenpeel & Audrey Goldman

Research & Account Coordination Julia Krugger & Frances Sanderson

2026 Broadcast Education Association’s Award of Excellence in the Interactive Multimedia: Social Media Category

2026 Student Silver ADDY Award in the Online/Interactive: Social Media Category

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